About
About us.
Nature Focus was founded 15 years ago by Professor Eleanor Greenfield, a passionate advocate for environmental conservation. Our mission is to protect and preserve the planet’s biodiversity by focusing on both fauna and flora conservation. We firmly believe that a sustainable future lies in harmonizing our actions with nature.
Our work extends beyond borders, with active projects in Africa and Asia. From safeguarding endangered species to promoting plant-based diets, we strive to create a healthier planet for all. By emphasizing the benefits of plant-based nutrition, we champion animal rights, human health, and the well-being of our shared ecosystem.
Over the years, Nature Focus has gained significant momentum, thanks to the dedication of our team, volunteers, and supporters. Together, we’re making a positive impact—one tree planted, one habitat restored, and one mind enlightened at a time.
Join us in our mission to nurture and protect the Earth. Together, we can create a more sustainable and vibrant world for generations to come
100+
Communities reached
250%
Growth
15+
Years of Experience
Area of Expertise
01
Biodiversity Conservation
Our experts work tirelessly to safeguard the rich tapestry of life on Earth. From protecting endangered species to restoring fragile ecosystems, we champion biodiversity as the cornerstone of a resilient planet.
02
Harvesting Harmony with Nature
In rural areas across Africa and Asia, we collaborate with farmers, entrepreneurs, and policymakers. Our focus is to develop innovative conservation models that bridge agriculture and nature. By promoting economically viable practices, we create win-win solutions for both people and the environment.
03
Earth’s Green Lungs
Our expertise extends to landscape restoration, where we breathe life into degraded lands. From reforestation to wetland rehabilitation, we envision resilient ecosystems that combat climate change, purify air and water, and provide havens for diverse flora and fauna.
Our Amazing Team
At NatureFocus.org, we are a dedicated group of individuals who share a common love for our planet and its precious inhabitants. Our mission is to protect and preserve the environment, promote sustainable practices, and foster a deeper connection between humans and nature.
Founder & Executive Director
Dr Eleanor Greenfield
Dr. Greenfield is a renowned ecologist with decades of experience in wildlife conservation. Her unwavering commitment to safeguarding endangered species has led to groundbreaking research and successful community-driven initiatives.
Community Outreach Coordinator
Sarah Rodriguez
Sarah’s infectious enthusiasm inspires local communities to take action. She organizes tree-planting drives, beach cleanups, and educational workshops, empowering people to become stewards of their surroundings.
Botanist & Flora Specialist
Dr Maya Singh
Dr. Singh’s expertise lies in the intricate world of plants. She identifies rare species, studies their ecosystems, and advocates for their protection. Her passion for flora is contagious, inspiring others to appreciate the beauty of every petal and leaf.